{"id":22,"date":"2026-06-03T16:24:08","date_gmt":"2026-06-03T08:24:08","guid":{"rendered":"https:\/\/peninsulaflower.com\/weight-of-a-card\/"},"modified":"2026-06-03T16:24:08","modified_gmt":"2026-06-03T08:24:08","slug":"weight-of-a-card","status":"publish","type":"post","link":"https:\/\/peninsulaflower.com\/zh\/weight-of-a-card\/","title":{"rendered":"The Weight of a Card: On 300gsm Cotton"},"content":{"rendered":"

Why the card matters as much as the arrangement \u2014 the material, the handwriting, the message.<\/p>\n

Most florist cards are an afterthought. A flimsy rectangle with a printed message in 10pt Arial, tucked into the cellophane and forgotten. At Peninsula Flower, the card is where the gesture lands. It is the first thing the recipient reads, and it sets the emotional register for everything that follows.<\/p>\n

We print nothing. Every card is hand-written by a member of our concierge team using a fountain pen on 300gsm cotton stock \u2014 the weight of a premium business card, the texture of letterpress paper. The ink is black. The handwriting is trained \u2014 consistent, legible, personal without being familiar. It conveys what the sender could not say in person, or what they wanted to say again in a form that could be kept.<\/p>\n

Clients tell us the card is often kept long after the flowers have faded. Pinned to a noticeboard. Tucked into a book. Filed in a drawer of things that matter. This is not sentiment \u2014 it is design. The card is the only part of the arrangement that remains. We build it to last.<\/p>","protected":false},"excerpt":{"rendered":"

Why the card matters as much as the arrangement \u2014 the material, the handwriting, the message. Most florist cards are an afterthought. A flimsy rectangle with a printed message in 10pt Arial, tucked into the cellophane and forgotten. At Peninsula Flower, the card is where the gesture lands. It is the first thing the recipient […]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-22","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/peninsulaflower.com\/zh\/wp-json\/wp\/v2\/posts\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/peninsulaflower.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/peninsulaflower.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/peninsulaflower.com\/zh\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":0,"href":"https:\/\/peninsulaflower.com\/zh\/wp-json\/wp\/v2\/posts\/22\/revisions"}],"wp:attachment":[{"href":"https:\/\/peninsulaflower.com\/zh\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/peninsulaflower.com\/zh\/wp-json\/wp\/v2\/categories?post=22"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/peninsulaflower.com\/zh\/wp-json\/wp\/v2\/tags?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}